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The Optily Story

Hey there,

I’m a long-time marketer who’s been on both sides of the business–buying and selling advertising real-estate. I’ve had the opportunity to work with a variety of businesses and noticed the same problem rearing its head time and time again: It’s really hard to see what advertising is performing the best.

Marketing attribution is a huge headache for companies of all sizes, but especially for SMBs on tighter budgets. So, when I found out what the team at Optily was working on, I got really excited about this new solution.

The team has been hard at work evolving an agency-inspired enterprise-level piece of software into an easy-to-use SaaS platform that helps marketers easily see what campaigns are performing and how best to redistribute ad spend for maximum efficiency. After years of research and dedication, Optily is now live in the Shopify app store!

Hey there,

I’m a long-time marketer who’s been on both sides of the business–buying and selling advertising real-estate. I’ve had the opportunity to work with a variety of businesses and noticed the same problem rearing its head time and time again: It’s really hard to see what advertising is performing the best.

Marketing attribution is a huge headache for companies of all sizes, but especially for SMBs on tighter budgets. So, when I found out what the team at Optily was working on, I got really excited about this new solution.

The team has been hard at work evolving an agency-inspired enterprise-level piece of software into an easy-to-use SaaS platform that helps marketers easily see what campaigns are performing and how best to redistribute ad spend for maximum efficiency. After years of research and dedication, Optily is now live in the Shopify app store!

We’re a tight-knit remote-first team headquartered in Dublin, Ireland, but with team members spread across the world–from California to the Philippines. We believe in helping eCommerce businesses succeed in online advertising by being open, supportive, and collaborative.

Hey there,

I’m a long-time marketer who’s been on both sides of the business–buying and selling advertising real-estate. I’ve had the opportunity to work with a variety of businesses and noticed the same problem rearing its head time and time again: It’s really hard to see what advertising is performing the best.

Marketing attribution is a huge headache for companies of all sizes, but especially for SMBs on tighter budgets. So, when I found out what the team at Optily was working on, I got really excited about this new solution.

The team has been hard at work evolving an agency-inspired enterprise-level piece of software into an easy-to-use SaaS platform that helps marketers easily see what campaigns are performing and how best to redistribute ad spend for maximum efficiency. After years of research and dedication, Optily is now live in the Shopify app store!

We’re a tight-knit remote-first team headquartered in Dublin, Ireland, but with team members spread across the world–from California to the Philippines. We believe in helping eCommerce businesses succeed in online advertising by being open, supportive, and collaborative.

We’re a tight-knit remote-first team headquartered in Dublin, Ireland, but with team members spread across the world–from California to the Philippines. We believe in helping eCommerce businesses succeed in online advertising by being open, supportive, and collaborative.

Whether you’re looking to try out our services, hop on a consultation call, or join our team, we’d be delighted to connect with you.

Cheers,

Brendan Hughes

CEO at Optily

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Our Core Pillars

Openness

When dealing with clients, partners, or team members, we strive to be open and transparent.
With Optily, what you see is what you get. We're all about transparency and simplicity. At the end of the day, we're here to make marketing easier, not complicate things with fine print.

Collaboration

We value our colleagues' opinions and make a point to work across teams frequently.
Our diverse team believes in supporting each other across the board. Cross-team collaboration has lead to creative and effiecient results that have helped us improve our product and our clients grow.

Drive

Our teams like a good challenge. We excel at addressing each client's unique situation.
Each brand faces its own specific set of problems when trying to scale. Our team's personal touch leverages technology to implement a marketing strategy that is right for your goals.

Decisiveness

We need to make a firm plan and stick with it in order to have actionable data.
Having a clear process and making data-driven decisions is key for success. Our team works with you to develop a clear plan of action.

Openness

When dealing with clients, partners, or team members, we strive to be open and transparent.
With Optily, what you see is what you get. We're all about transparency and simplicity. At the end of the day, we're here to make marketing easier, not complicate things with fine print.

Collaboration

We value our colleagues' opinions and make a point to work across teams frequently.
Our diverse team believes in supporting each other across the board. Cross-team collaboration has lead to creative and effiecient results that have helped us improve our product and our clients grow.

Drive

Our teams like a good challenge. We excel at addressing each client's unique situation.
Each brand faces its own specific set of problems when trying to scale. Our team's personal touch leverages technology to implement a marketing strategy that is right for your goals.

Decisiveness

In digital marketing. we need to make a firm plan and stick with it in order to have actionable data.
Having a clear process and making data-driven decisions is key for success. Our team works with you to develop a clear plan of action.
Helping busy digital marketers grow their eCommerce stores with innovative technology and expert strategies.
Optily Mission Statement
Founded in 2020

Optily Leadership

The Optily team has members all over the world. If you’re interested in joining the team, check out our Careers Page.

Testimonials

Optily is very unique application which lets me calculate and stay updated on my spends on advertisements.
Mayuri GPurchasing Executive
Optily supports Facebook ads and googles ads that I am able to manage on a single platform which increases the performance of ads. I can manage and track ads according to revenue, ROI, engagement, and more.
Kumar BConstruction Blogger
I can manage my analytics data, ad networks (Facebook ads and Google ads) data in one place and link my Shopify also.
Bed KManaging Director
I especially like that the fee structure is flat. With sometimes unpredictable ad scaling, a flat fee structure is a must for staying on budget.
Patrick GRaconteur
One of the best digital ad management solutions for Google and Facebook Ads
Umesh SMarketing Analyst
Using the Optily app allows me to better track what channel my customers are coming from and what journey they take. The best part of Optily is working with their team. They helped me set up UTM's correctly and the consulting + funnel strategy has skyrocketed my ROAS. 10/10 Recommend
Eco Ebikes
The Optily team has been instrumental in helping me get Facebook and Instagram back on track after the iOS 14 privacy changes. We went from 1.5x ROAS on a $10,000 monthly budget scaled out to 9x ROAS on a $25,000 monthly budget and still growing! Thank you! Thank you! Thank you!
Calcutta Merchandising
I used this app to help me understand which marketing campaigns are delivering customers to my store. The free version is a nice handy attribution report. It aligns the data between Facebook/Instagram and Shopify and then (in the paid version) provides recommendations on where to spend my budget to get a better result.
FutureYou
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Dynamix Digital Limited (trading as Optily) is a Private Company Limited by Shares, incorporated under the laws of Ireland whose registered office is at 70 Northumberland Road, Ballsbridge, Dublin 4.
Registration number 493419. | VAT number IE9774738F | DUNS: 985056109
Directors: C. Fitzgerald | R. Enright | S. McCauley | A. Reynolds | B. Hughes

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