Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!
Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.
Microsoft and Netflix ads will soon be launched so check out everything you need to know as an advertiser to get your business ready today!
By making ads with the TikTok Creative Center you can easily create ads that match the style of the platform.
Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!
Optily has partnered with Clearco to provide you with financial tools to grow your business.
Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.
