The Complete Guide to Facebook Business Suite
The ultimate guide to Facebook Business Suite. Everything you need to know to fully optimize your business and thrive across both Facebook and Instagram.
Optily vs Google Analytics: Is there a difference?
Two extremely powerful analytics tools go head-to-head. Is Google Analytics right for your business or would you benefit more from a solution like Optily?
Shopify vs. WooCommerce: Which is better for eCommerce?
Two of the most popular and easy-to-use eCommerce platforms available on the market, but which is right for your eCommerce business?
Paid Social vs Paid Search: The Verdict
The biggest question in the advertising world finally answered: Should your business advertise using paid social or paid search?
Top 6 eCommerce Marketing Podcasts 2021
Podcasts are a great way to stay up-to-date on industry trends and news, while doing other stuff. But which ones are worth your time?
Top 6 Facebook Advertising Books 2022 [+2 Bonus Titles]
Books give you the opportunity to learn the tried and true evergreen strategies to base your marketing efforts around. We’ve curated a list of the best Facebook Advertising Books for your 2022 reading list.
Why is Facebook Marketplace a good place to advertise?
With over 800 million people in over 70 different countries, every single month, Facebook Marketplace is one BIG garage sale your eCommerce store can’t overlook.
What is Structured Data for eCommerce?
Structured Data is all the important SEO information on a webpage organized in a way that makes it easy for search engines to read.
3 Ingredients for Michelin-Starred eCommerce Social Media
Here at Optily, we invited seven of the best and brightest thought-leaders in the eCommerce world to share their favorite recipes for success in branding, paid media, and analytics tools.
Giving You The Edge: Tracking Pixels
Tracking pixels are a must for all advertisers, but soon we won’t have this luxury. With Optily, you can ensure your ads function as expected in a pixel-free world.
