Does my business need influencers?
![Does my business need influencers](https://www.optily.com/wp-content/uploads/2021/04/Does-my-business-need-influencers-1024x427.png)
The influencer marketing industry grew to almost $9.7B in 2020 by businesses using them to build brand awareness and reach new audiences. Are you still missing out?
What’s new with Google Analytics 4?
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Google has released its fourth version of Google Analytics, GA4. But is this new tool really worth your time and effort?
Bing Ads: All You Need To Know
![Bing Ads: All You Need To Know](https://www.optily.com/wp-content/uploads/2021/08/Copy-of-Blog-header-templates-2400x1000-6-1024x427.png)
Bing Ads (officially known now as Microsoft Ads) are a smaller player in the advertising world, but a savvy marketer will realize its huge potential.
Developing User Personas
![Developing User Personas](https://www.optily.com/wp-content/uploads/2021/08/Copy-of-Blog-header-templates-2400x1000-22-1024x427.png)
Develop effective user personas with this short 4-step guide and take a critical step towards a more informed marketing strategy.
How to Launch an Effective Facebook Ad Campaign in 5 steps
![How to Launch an Effective Facebook Ad Campaign in 5 steps](https://www.optily.com/wp-content/uploads/2021/08/Cian-Blog-header-templates-2400x1000-7-1024x427.png)
A comprehensive step-by-step guide to building an effective and optimized Facebook Ad Campaign. More engagement, more customers, more conversions.
Impact of iOS 14 on Digital Advertising for Shopify Stores
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Discover the importance of iOS 14, its impact on digital advertising, and how it’s irreversibly changing Facebook Ads.
Mastering the Facebook Conversions API with Shopify
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Learn everything you need to know about Facebook’s Conversions API with Shopify.
Giving You The Edge: Video Marketing
![Giving You The Edge: Video Marketing](https://www.optily.com/wp-content/uploads/2021/08/Cian-Blog-header-templates-2400x1000-4-1024x427.png)
Gain an edge on your competitors by following these simple steps to professional video marketing.
The Ultimate 2021 Marketing Calendar
![The Ultimate 2021 Marketing Calendar](https://www.optily.com/wp-content/uploads/2021/08/Cian-Blog-header-templates-2400x1000-3-1024x427.png)
The best way to achieve your marketing goals is by planning ahead with this essential 2021 marketing calendar.
Kick Start 2021 – eCommerce Style
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Smash your marketing goals in 2021 by starting the year on the right foot.