TikTok Creative Center: Making Ads that Don’t Seem like Ads
By making ads with the TikTok Creative Center you can easily create ads that match the style of the platform.
Ensuring success with An Post
Optily helped An Post increase their conversion rate while keeping CPC costs low.
Lauren Schwartz: Creative for Conversion
Are you taking the right approach to ensure your creative stands out, but isn’t gimmicky on social media?
Episode #30: October 6, 2022
Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
Nora Sudduth: Audio Content for Growth
Private podcasting is a powerful yet very underutilized medium for brands. Nora Sudduth of HelloAudio introduced us to some tactics for success with audio.
Episode #29: September 15, 2022
Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth
Google’s Helpful Content Update Explained
Google released the Helpful Content update to its algorithm that seeks to improve the quality of content users see when searching.
Cody Wittick: Influencer Marketing
Are you seeding products out to influencers to get UGC that you can repurpose across social media? If not, check out why should start according to Cody Wittick.
Episode #28: September 1, 2022
Influencer Marketing: Growing your sales with creators with Cody Wittick
Social Media vs. Search: New patterns in discovering and researching products
Are your customers researching using Google or are they going to other social media sites? Discover the newest trends in how people research brands.
