Latest updates from Google, Facebook and more

Ad Platforms

Say goodbye to Facebook Analytics

Did you get an email earlier this month from Facebook telling you they’re phasing out their Analytics? What does that mean and where can you find your Page data?

Take a look >>

Katarina White April 23, 2021

Facebook Ads vs Optily: Do I need both?

Facebook Ads are incredibly powerful in propelling your brand message to a huge audience. If you’re already using Facebook’s native CBO, do you need Optily too?

Take a look >>

Katarina White April 14, 2021

Bing Ads: All You Need To Know

Bing Ads (officially known now as Microsoft Ads) are a smaller player in the advertising world, but a savvy marketer will realize its huge potential.

Take a look >>

Cian Fogarty March 24, 2021

Australia vs. Facebook & Google Explained

You may have heard that there was recent tension between Australia and online media publishers. We’ll give you the important information on what exactly went down and why.

Take a look >>

Katarina White March 5, 2021

How to Launch an Effective Facebook Ad Campaign in 5 steps

A comprehensive step-by-step guide to building an effective and optimized Facebook Ad Campaign. More engagement, more customers, more conversions.

Take a look >>

Cian Fogarty March 3, 2021

TikTok Expands Its Partnership with Shopify

TikTok and Shopify announced the expansion of their partnership across the globe this week.

Take a look >>

Katarina White February 26, 2021

The Big 7 Platforms’ Ad Revenue 2020

Google, Facebook, Amazon, Microsoft, Twitter, Snapchat, and Pinterest ad revenue all summed up with an infographic and expert commentary from Optily’s digital marketing pros.

Take a look >>

Katarina White February 19, 2021

Google is Simplifying Search by Ditching Broad Match Modifier

Big changes are coming to Google Search Ads this month.

Take a look >>

Katarina White February 10, 2021

How to Increase Your Google Ads Conversion Rate

Would you believe if someone tells you that an average business spends around $10,000 to $15,000 on Google Ads? This is how advanced and important Google Ads are. In the last few years, more and more companies are spending their hard-earned resources and time in mastering this marketing strategy.

Take a look >>

Guest November 29, 2020

Facebook Attribution vs. Google Attribution

With the recent change in Facebook’s attribution window, we decided to analyze the differences between Facebook’s Attribution and Google Analytics’ Attribution models to see which is better for your business.

Take a look >>

Cian Fogarty November 25, 2020

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Ad Platforms

Say goodbye to Facebook Analytics

Facebook Ads vs Optily: Do I need both?

Bing Ads: All You Need To Know

Australia vs. Facebook & Google Explained

How to Launch an Effective Facebook Ad Campaign in 5 steps

TikTok Expands Its Partnership with Shopify

The Big 7 Platforms’ Ad Revenue 2020

Google is Simplifying Search by Ditching Broad Match Modifier

How to Increase Your Google Ads Conversion Rate

Facebook Attribution vs. Google Attribution

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