Digital Marketing Tactics

A day in the life of a typical digital marketer seems like it’s more analytics and tedious budget management, than advertising strategy and creativity. While there are plenty of tools out there to help us automate the more repetitive tasks, it’s important to know what each can do for you ahead of time. Can Smartly.io use more than one metric when optimizing?

Small marketing departments are under more and more pressure to expand on a growing number of channels, juggling multiple campaigns across each. Can AdEspresso make cross-channel optimization easier on your team?

With there being more and more data from a growing number of channels, marketers can get overwhelmed with tedious account management tasks. So how much simplification can you get with the Adzooma platform?

Madgicx is an up-and-coming player in the Ad Tech space, but is it able to give you results quicker than you can make yourself some Cup Noodles?