Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
Try these top 6 ad formats to freshen up your business’s advertising in 2023 and explore new ways to get your brand in front of customers!
Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.
“Imagine your customer is your best friend—listen to their concerns, be a shoulder to lean on, and then shift the focus from what went wrong to how you can help make it right” – Rachel Hogue.
As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?
Just having a contact email is not very much information. Gen Furukawa explores how businesses can scale with zero-party data and quizzes.
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