David Perry: Growth through Partnerships
By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.
Episode #25: July 21, 2022
Growth through Partnerships: Scaling with complementary brands with David Perry
Kathleen Booth: Looking Beyond ROAS
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
Episode #24: July 7, 2022
Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
Valentin Radu: Customer Value Optimization
Marketing can be used for both aquisition and retention. Keeping your existing customer happy and shopping is what Customer Value Optimization is all about.
Best Marketing Tools for Shopify Businesses
It can be hard to decide on an app from so many options for marketing tools for Shopify, so we’ve summarized our top picks to help.
Ciarán Harris: UX Matters
The experience a user has with your brand can make or break your reputation and bottom line. On last week’s show, we chatted with Each&Other’s Ciarán Harris on all things UX.
6 Expert Tactics on Accelerating your eCommerce Business
Optily Radio Season 2 is chock full of amazing insights from our experts. Learn their 6 main takeaways to help accelerate your eCommerce business today!
Mia Bobak: Customer Service as Marketing
We had Mia Bobak of Gorgias on the show to discuss the role customer service plays in building brand loyalty and growing sales in eCommerce.
Keith Matthews: Starting off Right with Shopify
Starting on Shopify is simple enough for anyone. At a certain point, however, brands need professional expertise. Keith Matthews discusses.
