Guide: Ad Copy Best Practices for Google, Facebook, and TikTok Ads
Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.
Building Anticipation through Content Ahead of Black Friday
“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”
Decoding ROAS: Unraveling the Intricacies of Optimal Return on Ad Spend for Your Business
Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
Top 3 Shopify Marketing Apps for 2023
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
The New Optily Shopify App is Live
The sales supercharger for your Shopify store is here!
Using Facebook Advantage+ to Grow your Shopify Store
Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.
What is Facebook CBO?
Learn how to use Facebook Campaign Budget Optimization (CBO) effectively to optimize your Facebook marketing campaigns today.
Calculating your ROAS: What is a good return on Google, Meta, and TikTok?
Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?
Installing a Facebook (Meta) Pixel on your Shopify Store
Discover how you can get set up with a Facebook Pixel on your Shopify store in less than 5 minutes.
Google Analytics 4 vs UA: What you need to know before July 2023
Google’s Universal Analytics is being sunset next year, so we’ve gathered the most important details you need to start with Google Analytics 4.
